Branding

Customer Lifecycle Management

Pricing

Sales and Channels Management

Branding

Today the relationship between a company’s brand and its customers has become more complex due to the increased awareness of customers and the various brand channels made available to them. Through intense analysis, we help our clients create great brands.  We help clients define the benefits and experiences that make a brand relevant and distinctive. We optimize brand portfolios and architectures, and ensure the brand promise is consistent across all touch points.

Customer Lifecycle Management

 We help to create the insights and tools that increase customer satisfaction and loyalty. Through implementation of effective customer lifecycle management we work on increasing revenues from acquisition, to up sell and cross sell enabling retention while identifying best ways to reach potential customers. In addition we work with the organization to train and develop their front line teams based on customer data, and brand values.

Pricing

Pricing is the most influential profit lever for the organization, slight changes can either increase overall profitability or damper it. Setting pricing is carried out taking into consideration market strategy, customer value and transaction level, and the competitive arena.

Sales and Channel Management

We help our clients transform their sales organization to boost growth, reduce operational costs, and build capabilities. We work on developing a sales strategy that will focus on the channels most relevant to the organization bringing in the right customers at the right time. We are dedicated to increasing their efficiency and effectiveness. This includes training, product positioning, channel development and more.